Skip to content
Home » Marketing Resources » How to Get Free Marketing for Your Shopify Store

How to Get Free Marketing for Your Shopify Store

free marketing for Shopify

As a Shopify store owner, you know that marketing can make or break your business. But pouring money into ads with no guarantee of return on investment can be daunting, especially when you’re just starting out. That’s why free marketing for Shopify is so valuable.

Free marketing allows you to free marketing for shopify promote your brand and attract customers without spending a dime. And when done right, it can drive impressive results. In fact, 72% of consumers say content marketing makes them feel closer to a brand.

Leverage Social Media

Social media presents a treasure trove of free marketing for Shopify opportunities. Platforms like Facebook, Instagram, and TikTok give you direct access to millions of potential customers. Best of all? Building an audience and sharing content is 100% free.

Start by creating business profiles across every major network. Craft an inspiring brand story in your bios. Share behind-the-scenes images and videos to humanize your brand. Respond promptly to comments and messages to provide exceptional service.

Then actively engage with your audience. Host giveaways and contests to spark excitement. Ask questions and poll followers to spur discussion. Share user-generated content to highlight happy customers.

The more value you deliver through social channels, the more your community will grow. And bigger audiences translate into greater sales potential. Need proof? 72% of customers say interacting with brands on social media influences their purchasing decisions.

Send Email Campaigns

Email is one of the highest-converting marketing channels. In fact, for every $1 spent, email marketing yields an average return of $42. But you don’t have to spend big to see results. Setting up targeted campaigns through free tools can make a major impact.

Start by capturing email addresses on your website with sign-up forms and pop-ups. Offer an incentive like a coupon code or free gift to encourage subscriptions. Then use Shopify’s built-in features or third-party apps to segment your list and send tailored messages.

Send educational content and special offers to engage subscribers. Share new product releases and inventory alerts to spark sales. Follow up post-purchase to build loyalty.

With time and optimization, your email efforts will become an invaluable sales channel. And it’s all possible without paying platform fees or agency costs.

Run SEO Initiatives

Search engine optimization (SEO) allows people to discover your brand when searching for related keywords. The best part? Implementing SEO best practices is 100% free.

free marketing for Shopify

Start with keyword research to identify high-value search terms. Then optimize your site architecture and content for those keywords. For example, add keywords to page titles, URLs, image alt text, headings, and body content.

Produce blog posts, guides, and other content that answers search queries. Include target terms prominently within this content to boost rankings. The more relevant content you publish, the more search traffic you’ll earn.

Additionally, build high-quality backlinks from reputable websites. These votes of confidence signal to Google that your store is trustworthy. As your domain authority improves, your organic visibility will increase exponentially.

With time and consistency, SEO can become the engine driving hordes of interested shoppers your way. Best of all, you only pay with your time and effort.

Collaborate with Influencers

Influencer marketing leverages the audiences of popular social media personas to spread brand awareness. Instead of paying for sponsored posts, you can receive exposure by gifting products to niche micro-influencers.

Seek out influencers with 5,000 to 100,000 engaged followers in your product niche. Check that their content aligns with your brand identity and ideals. Then reach out to set up a partnership.

Offer to send complimentary items from your store for them to feature in blog posts, videos, and social shares. In exchange, ensure they tag your brand, link to your website, and showcase unique discount codes.

This strategy won’t immediately trigger sales. But by leveraging influencers’ trust and authority, you’ll organically introduce your brand to scores of aligned individuals. So be patient, and thepayoff of awareness, traffic, and sales will come.

Secure Press Features

Earning media coverage is an impactful way to fortify your brand’s credibility and get in front of new audiences. Best of all, pitching your story to reporters and journalists won’t cost you a penny.

Start by creating a media kit. Include an elevator pitch summarizing your brand, product images and lifestyle shots, company backgrounders and fact sheets, and testimonials. Having these assets ready makes it effortless for writers to cover you.

Then identify press outlets your customers read, listen to, or watch. Reach out to reporters who cover relevant topics with story pitches tailored to their audience. Follow up promptly to questions and requests to boost your chances of coverage.

Press features—especially in widely-read consumer publications—can work wonders to grow your visibility and drive traffic. Yet this high-impact tactic won’t dent your wallet in the slightest.

Host Giveaways

Giveaways are an engaging tactic proven to expand reach and convert new customers. Best of all, you can run exciting contests across social platforms 100% free of charge.

Come up with a compelling prize aligned with your products, like a shopping spree on your store. Then promote the giveaway across all your social profiles. Encourage entries, likes, shares, and tags using gamification techniques to maximize engagement.

To collect entries, require participants to follow your business pages and share the giveaway post publicly. This builds your audience while spreading awareness virally through existing followers’ networks.

After randomly selecting and announcing prize winners, inbox them unique coupon codes. When these new followers use their discounts for purchases, you’ll have effectively converted leads into paying customers without any ad spend.

Referral Programs

Referral marketing prompts existing customers to spread the word to friends in return for rewards. While incentivizing referrals isn’t free, the cost is negligible compared to paid tactics.

Offer a compelling hook like store credit or discount codes to spark referrals. For example, give $10 off for both referring and referred customers. This doubles the incentive to participate.

Make sharing effortless by providing custom referral links or unique promo codes. Track referrals so you can reward driving actions that lead to sales.

Then watch existing patrons organically promote your brand for you through their personal networks. Reached in an authentic way by a trusted contact, prospects often convert at very high rates.

Yes, you’ll forfeit some profit on the backend. But that’s a small price to pay for powerful word-of-mouth marketing that grows your customer base exponentially.

Interact with Online Communities

Joining online groups and forums related to your niche opens the door to loads of free marketing for Shopify perks—but only when done right.

Start by providing genuine value as a contributor. Share your expertise and helpful advice without aggressive self-promotion. Building goodwill and trust is essential.

Once established as a positive community member, subtly integrating mentions of your business is welcomed. For example, answering someone’s question then linking them to a related blog post on your site for further reading.

You can also organize giveaways exclusively for group members or offer members-only coupon codes to incentivize site traffic and sales.

When leveraged correctly, forums enable you to position your brand as an authority in front of hordes of aligned prospects. All it takes is some time invested nurturing authentic relationships.

Grow with Content

Consistently publishing value-packed content is an exceptional route to free marketing for Shopify success. And you need nothing besides your expertise and writing skills.

Offer educational articles and tutorials focused on conquering your audience’s challenges. Address their goals, pain points, questions, and objections within your content. This demonstrates your industry insight and establishes trust.

Embed calls-to-action within each piece leading visitors to relevant products. For example, an article on starting candle making could link to candle wicks and fragrance oils. This connections content to commerce.

Promote each asset across social channels, email lists, and online communities. Ensure you include strategic keywords throughout to improve SEO value as well.

In time, your content will act like an automated sales team, working tirelessly to engage and convert aligned shoppers 24/7 through search and shares. Now that’s priceless ROI.

The possibilities are truly endless when you embrace free marketing for Shopify. As you can see, lack of budget needn’t limit your ability to drive real results. You simply have to leverage creativity and dedication to elevate your brand cost-effectively.

Leave a Reply

Your email address will not be published. Required fields are marked *