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How to Create a Free Marketing Automation

Marketing Automation

Marketing automation refers to using software and technology to systematize, optimize, and quantify marketing tasks and workflows. The main goal is to save time by automating repetitive chores, so marketers can focus more on important big-picture strategies.

Though marketing automation tools were previously only accessible to companies with big budgets, free and affordable options from trusted providers have democratized access. Popular starters include Mailchimp for email, Buffer for social media, and IFTTT for automating tasks across platforms.

With the right tools, anyone can now automate core marketing activities. The key is identifying repetitive tasks and finding the software to handle them. This lets small teams achieve more by working smarter.

Email Marketing Automation 

The first area ripe for automation is email marketing. Begin by segmenting subscriber lists based on where they opted-in from. This lets you tailor messages and incentives.

For example, Mailchimp’s hidden fields let you tag subscribers from Twitter differently than website sign-ups. Setting this segmentation up takes minutes but saves hours down the line.

Marketing Automation

Next, use RSS campaign automation to deliver new blog content directly to subscribers’ inboxes. This showcases fresh merchandise or articles without editors needing to hit “send.”

Saving the most tedious part for last, use autoresponders to space out a pre-made sequence of emails to subscribers. This technique helped ConvertKit scale to 100,000 users with a small staff.

Autoresponders encourage repeat engagements by delivering bonuses or promotions at regular intervals. They work like automated direct mail. The key is crafting emails subscribers look forward to receiving.

Social Media Automation 

Social media allows connecting rapidly with crowds – but not by manually posting content across every platform. The path to scale lies in automation.

Rather than individually uploading blogs, videos, or offers to each social network, use a distribution service like Buffer. Its tailored queues make cross-posting effortless while optimizing formats for each site.

Buffer’s retention features also encourage revisiting evergreen content by recycling posts. This increases reach exponentially over time for marginal added effort.

Beyond basic distribution, automated targeted engagement can create social media authority and credibility. Follow/unfollow bots help tap into networks of potential brand advocates and influencers by identifying overlap in audiences.

Followers won’t breaks down the data on Twitter audiences, highlighting influencers your current followers also pay attention to. By engaging and interacting with these hyper-relevant potential new followers, services like Crowdfire leverage automation to accelerate organic growth.

Just be sure to avoid spamming through automation – social media requires a personalized touch to sustain relationships once established. Sequences should spark mutually beneficial conversations, not one-sided broadcasts.

Landing Page Automation 

Landing pages turn interested visitors into subscribed leads through targeted persuasion. Their copy and design focus intensely on guiding visitors to convert through a single call-to-action.

Building custom landing pages used to require developers and extensive testing. Now, templated sites like LeadPages handle the heavy lifting instantly. The key is finding pre-optimized templates for each business goal – ebooks, webinars, product launches, etc.

With templates taking design and basic copy off the table, marketing automation shifts to split testing. This is where two versions of a landing page show different groups of visitors slightly different content or offers to see which converts better over time.

Online testing tools monitor the results and double-down on what’s most effective. Things like text font, bonus incentives, pricing, or testimonials can make or break conversion rates. Automated experimentation refines tactics without slowing momentum or taking your eye off the big picture.

Creating an Automated Funnel 

Now that the foundations have been covered, stringing automation together across channels forms a seamless, scalable conversion funnel using the same techniques industry leaders depend on.

It begins with driving visitors to a landing page through automated, scheduled social media posts – rather than random manual tweets or Facebook statuses. Automated content recyclers make regular high-quality feeds easy.

Warm outbound messaging leveraging chatbots and messaging automation, primes prospect interest before their visit. So upon arrival, visitors already feel a connection and desire to engage further.

A strategically designed landing page greets visitors, using dynamic elements to display content relevant to the specific campaign that brought them there, like holiday promotions or launches. Automated sign-up incentives immediately reward visitors for exchanging contact information and getting into your system.

Right after converting into leads, autoresponder email sequences fire-off personalized previews, deliver high-value incentives promised on the landing page, and indoctrinate subscribers smoothly into your community through positive early interactions post-conversion.

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